One key to successful sales is distribution. But competition in the industry amid a very tight makes use of conventional distribution strategy as long as this run is not enough. For that alternative strategies are out-of-the-box is required. One strategy that can be done is to synergize with conventional distribution channels through internet marketing strategies. It could be a groundbreaking new business model that can be applied in the consumer product industry in Indonesia, so that Internet media can be used optimally to increase sales. Ways to synergize with conventional distribution of internet marketing is to develop one of the concepts in internet marketing business model, ie the business model known as referral or affiliate system or internet affiliate marketing, become an alternative distribution strategy.
