This paper is a qualitative study that discusses the phenomenon of internet marketing and its application to increase sales in the consumer product company. Object of research is XYZ Ltd., a local telecommunications company operates nationally in Indonesia.
In this paper, the main data and information were obtained by observation. Observations made are not structured observation, performed without the use of guidance and carried along with the performance of duties and obligations of the author while working at XYZ Ltd. as a senior manager for sales of products based on EVDO/internet. It should be the focus of observation is the development of the condition and trends of online business and internet marketing activities in Indonesia, such as the activity of buying and selling in online forums, online stores sites, and others. Global affiliate marketing system is also part of the following observations with the opportunity to use it as one of the sales strategy of telecommunications products sold by XYZ Ltd.
Discussion and conclusions obtained after performing a qualitative analysis of research data by using descriptive analysis approach. From the results of interpretation performed later concluded a business model that can be implemented by XYZ Ltd. to internet marketing can be used optimally to improve sales.
In this paper, the main data and information were obtained by observation. Observations made are not structured observation, performed without the use of guidance and carried along with the performance of duties and obligations of the author while working at XYZ Ltd. as a senior manager for sales of products based on EVDO/internet. It should be the focus of observation is the development of the condition and trends of online business and internet marketing activities in Indonesia, such as the activity of buying and selling in online forums, online stores sites, and others. Global affiliate marketing system is also part of the following observations with the opportunity to use it as one of the sales strategy of telecommunications products sold by XYZ Ltd.
Discussion and conclusions obtained after performing a qualitative analysis of research data by using descriptive analysis approach. From the results of interpretation performed later concluded a business model that can be implemented by XYZ Ltd. to internet marketing can be used optimally to improve sales.
