From time to time internet users continues to increase significantly. It is driven by the cheapening of internet access and the development of technologies that make Internet access increasingly easy to do. Based on data from Internetworldstats.com, the world's Internet users has reached nearly 2 billion people, or equal to 28.7% of the world population. And based on the same data source, 12.3% or 30 million population of Indonesia has also been connected to the internet.
The large number of literate population of Indonesia is already on the internet, and the rapid growth of online entrepreneurs is the target market as well as business development opportunities with huge potential for products that have the same domain with the Internet users. Consumer product, consumer packaged good, consumer electronics and any product related to telecommunication industry, such as mobile phones, PDAs (smartphones), modems and routers are few of them.
But until now the use of the Internet in distributing above mentioned products is still not optimal. The Internet had not even seriously use this media as important part in marketing strategy, especially those that relate directly to increased sales. Currently the website of most companies is still being used as communication media campaigns alone.
But until now the use of the Internet in distributing above mentioned products is still not optimal. The Internet had not even seriously use this media as important part in marketing strategy, especially those that relate directly to increased sales. Currently the website of most companies is still being used as communication media campaigns alone.
Therefore, further description in this paper will focus the analysis and discussion on how the application of internet marketing as one of the sales strategy in distributing tangible products. Results of analysis and discussion in this study tries to answer the formulation of the subject matter or research question: what kind of business model can be applied so that the internet media can be used optimally to increase sales?
The main objective of this study was to answer the research question, namely what kind of business model can be applied in the consumer product industry for the internet media can be used optimally to increase sales. The discussion in this study tries to explain comprehensively about optimizing the utilization of internet marketing, which might be expected also can be harnessed and developed into an early picture of business model that can be implemented in the consumer product industry in general.
